How to get interviewed on a podcast?
Podcast interviews are a great way to promote your brand and reach a new audience. In this article, we'll look at why doing podcast interviews can be a winning strategy for boosting your visibility and reaching a new audience.
In this position, we will cover :
Why financial advisors should do podcast interviews
Choosing the right podcast for your brand
Prepare your key message before the interview
Tips for a successful interview
Promoting your podcast interview
Turning auditors into potential customers
Measure the impact of your interview on your brand
Additional tips for getting interviewed for a podcast
Why financial advisors should do podcast interviews
Podcasts are gaining in popularity and offer an ideal platform for sharing your knowledge and expertise. For a wealth management advisor, the opportunity to share knowledge is enormous, because who isn't concerned about their money?
Here are some key benefits:
Reach a new audience: Podcasts give you access to a vast audience who may not be familiar with your services. By sharing your expertise on a popular podcast, you can promote yourself to an entirely new audience and potentially expand your customer base.
Reinforce your credibility: By sharing your knowledge and experience in depth during a podcast interview, you reinforce your image as an expert in your field. Listeners will appreciate your expertise and be more inclined to trust you for their financial advice needs.
Promote your brand: A well-executed interview can help promote your brand and services to a qualified audience. By talking about your unique approach and values, you can stand out from the competition and attract potential new customers.
Generate qualified leads: Listeners interested in your advice and expertise are more likely to become potential customers. A well-targeted podcast interview can help you reach your ideal audience directly and generate qualified leads.
Choosing the right podcast for your brand
With the multitude of podcasts available, it's important to choose the one that best suits your brand and your target audience. Here are a few criteria to consider:
Themes: Make sure the podcast covers topics related to your expertise and services. For example, if you specialize in financial planning for families, look for podcasts that focus on wealth management, financial education or family life.
Target audience: Evaluate whether the podcast's audience corresponds to your ideal clientele. Examine audience demographics, interests and concerns to make sure they match your target audience.
Popularity: Examine listening statistics and ratings to make sure you're reaching a wide audience. A popular podcast with an engaged audience will give you greater visibility and impact.
Production quality: A well-produced, professional podcast will enhance your credibility. Listen to a few episodes to assess sound quality, animation style and overall level of professionalism.
Here are just a few examples of popular personal finance podcasts that might be suitable for a financial advisor: Le Rendez-vous Patrimoine, Ça Vaut l'Investissement or Epargnants 3.0. But there are many more, listed in our top 15 financial podcasts article .
Prepare your key message before the interview
Before the interview, it's essential to prepare your key message. Here are a few steps to follow:
1. Define your objectives: What do you want to achieve with this interview? Attract new customers, share your knowledge, promote a new service? Define your objectives clearly to stay focused on your message.
2. Identify your target audience: Tailor your message to the podcast's audience. Use language and examples that resonate with their specific concerns and interests.
3. Prepare your key points: List the main topics you want to cover and prepare concrete examples. Structure your message in a logical and coherent way to make it easier to understand.
4. Anticipate questions: Think about the moderator's potential questions and prepare your answers. This will help you stay at ease and provide relevant answers.
Here are some examples of key points you might want to cover in a podcast interview on financial planning:
The importance of starting to save early to reach your financial goals
Different investment strategies according to risk profile
Debt management and balanced budgeting
Preparing for retirement and the different savings vehicles available
Tips for a successful interview
Once you've prepared, here are a few tips for a successful podcast interview:
Be natural: Adopt a relaxed, conversational tone, as if you were talking to a friend. Avoid technical jargon and express yourself in a way that is simple and accessible to your audience.
Tell stories: Anecdotes and concrete examples will make your message more memorable. Don't hesitate to share real-life experiences with your customers to illustrate your points.
Listen carefully: Answer questions relevantly, and don't hesitate to ask for clarification if necessary. Active listening will keep you engaged in the conversation.
Stay focused: Avoid digressions and always come back to your key message. Keep your objectives and target audience in mind to stay on track.
Be enthusiastic: Your passion and energy will shine through to your listeners. Speak with conviction and show your commitment to your area of expertise.
Promoting your podcast interview
Once the interview is over, it's important to promote it to maximize its impact. Here are a few strategies to consider:
Share on social networks: Post excerpts from the interview and encourage your subscribers to listen. Use relevant hashtags and mention the podcast to extend your reach.
Send an email to your list: Tell your customers and prospects about your recent interview. Include a link to the episode and highlight the key points discussed.
Embed it on your website: Add a link to the interview on your "Media" page or in a blog post. You can also include an audio extract or transcript to give visitors a preview.
Encourage comments: Invite your listeners to share their reactions and questions. Respond to comments to encourage engagement and show your expertise.
You might also consider creating additional content related to the interview, such as a free guide or a summary video, to offer more value to your audience.
Turning auditors into potential customers
A successful podcast interview can generate many qualified leads. To convert them into customers, follow these steps:
1. Offer a free resource: Offer a guide, e-book or other valuable content in exchange for their contact information. This resource should be related to the topics discussed in the interview to attract interested listeners.
2. Invite them to a consultation: Suggest a free consultation to discuss their specific needs. This personalized approach will show them the value of your services.
3. Follow them on social networks: Engage with them and share relevant content. Answer their questions and show your expertise to earn their trust.
4. Stay in touch: Add them to your mailing list and send them regular updates, tips and special offers. Keep in touch with them to stay top of mind.
By following these steps, you can turn interested listeners into potential customers and grow your business with podcast interviews.
Measure the impact of your interview on your brand
To evaluate the success of your podcast interview, it's important to measure its impact on your brand. Here are a few metrics to track:
Number of listens: Ask the podcast producer for listening statistics. A high number of listens indicates good visibility for your brand.
Traffic to your website: Analyze traffic peaks after the interview has been broadcast. If you included a link to your site, you should see an increase in visits.
Engagement on social networks: Track mentions, shares and comments related to the interview. High engagement means your message has resonated with your audience.
New subscriptions: Count the new subscribers to your mailing list. If you've offered a free resource, you should see an increase in subscriptions.
Leads générés : Suivez le nombre de consultations ou de demandes de renseignements suite à l'interview. Ces leads qualifiés représentent un potentiel de nouveaux clients.
By analyzing these metrics, you can fine-tune your strategy for future interviews and maximize their impact on your brand.
Additional tips for getting interviewed for a podcast
Here are a few more tips to help you get interviewed on a podcast:
Create a presentation page: Prepare a presentation page with your biography, achievements and areas of expertise. This will make it easier for podcast producers to introduce you to listeners.
Suggest interview topics: Suggest interview topics that are relevant and interesting to the podcast audience. Show that you can add real value.
Be active on social networks: Engage with podcast producers and their communities on social networks. Share their content and comment to get the word out.
Offer your expertise: Offer to contribute as a guest expert on specific topics. Your unique expertise can be invaluable to podcast producers.
Be persistent: Don't be discouraged if you don't get an immediate response. Keep offering your expertise and engaging with podcast producers. Perseverance will pay off in the end.
By following these tips, you'll increase your chances of being interviewed on a podcast and reap all the benefits this can bring to your financial advisor brand.
Here is a summary of the main steps to follow to get the most out of podcast interviews:
Choose your podcast carefully according to your target audience and expertise
Prepare your key message and talking points
Be natural, tell stories and stay focused during the interview
Actively promote the interview on your various channels
Turn interested listeners into qualified leads
Measure the impact on your brand and adjust your strategy accordingly
By following these steps, you can use podcast interviews as a powerful tool to promote your brand, reach a new audience and generate qualified leads for your financial advisor business.
If you'd like to be interviewed for a podcast, we can help. We have access to a large database of podcasters looking for speakers.
