SEO for heritage professionals
The SEO for wealth management firms
Every month, hundreds of thousands of queries related to money and wealth management are made by Internet users, who never get beyond the first page of search engine results.
Today, if you want to prospect online, having a showcase website is no longer enough. You need to stand out from the competition to make a name for yourself and attract traffic to your site. One powerful method of acquiring traffic is through SEO SEO).
What is SEO?
The SEO (or Search Engine Optimization) is the set of techniques used to position a website in search engines. To appear at the top of search engines, you need to tell the search engine that one page is more relevant than another, and that the content on that page is the best answer to the question asked by the user in the search bar.
What can an SEO strategy do for a wealth management consultancy?
You have a wealth management firm and a website, and you're aware of the need for a strong search engine presence to generate visibility and interest in your services. Yet today, having just a website is no longer enough to stand out from the competition, make a name for yourself and attract new customers.
A robust SEO strategy is based on 3 pillars:
The quality of your website (Technical SEO)
We use "technicalSEO " to ensure that your website is aligned with the performance and usability criteria demanded by Google.
The content you have on your website (On Page SEO)
SEO is won through words and therefore content. Writing web texts in line with principles
Your site's reputation (Backlinks)
Backlinks are a strong signal to the search engine that your site has "authority" in a certain field. A backlink is obtained when another website refers to a page on your website.
Our team uses the principles of E-E-A-T, an acronym created by Google for Experience, Expertise, Authoritativeness, and Trustworthiness, to develop your SEO strategy based on the 3 axes seen above.
Successfully ranking a wealth management firm on Google's top step will require a clear strategy, a budget to create content and regular monitoring, as SEO is a long-term traffic acquisition strategy.
A strategy of SEO strategy
to do better than your competitors.
Nos services de référencement naturel pour CGP
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In-depth analysis of current online presence and identification of optimization opportunities.
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Financial sector-specific keyword research, semantic analysis and strategic content integration.
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We improve your meta tags, titles and descriptions. We optimize the structure of your content.
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We develop a relevant backlinking strategy and create quality links from reliable sources.
The benefits of SEO for a wealth management firm
The only sustainable way to stand out from your competitors and be visible on search engines to generate traffic to your website is to work on your SEO of your website.
SEO (or Search Engine Optimization) is the set of techniques designed to improve a website's ranking in search engine results. A website that is well optimized for SEO will appear higher in search results, generating more traffic.
For a wealth management firm, SEO is important for several reasons:
To generate leads: SEO is an excellent way for wealth management firms to generate qualified leads. People who search for wealth management information on Google are already interested in the subject. By appearing in the top search results, wealth management firms can reach these people and convert them into customers.
To improve brand awareness: SEO also helps to improve the brand awareness of a wealth management firm. By being present in the first search results, the firm positions itself as an expert in its field. This increases credibility and attracts new customers.
To reduce marketing costs: SEO is a cost-effective marketing solution. Wealth management firms don't have to pay for every click on an ad. They can simply concentrate on optimizing their website for SEO.
Discover our SEO SEO services designed specifically for the heritage industry. Are you looking to improve your Google ranking and increase traffic to your website? Our SEO services will help you to be better referenced in search engines.
SEO Essentials
A flexible, low-risk solution for positioning yourself on the Internet. Be visible in search engines and attract new customers with the "Essentials" SEO package.
This package includes:
SEO audit
Optimization for SEO local
Site optimization for 1 keyword
SEO Growth
Leverage SEO to attract new customers online and beat the competition. We implement modern, cutting-edge optimization strategies - all at a reasonable price.
This package includes:
The SEO Essentials pack
A complete SEO strategy to attract customers on the Internet and outperform your competitors.
Writing 1 Backlinks article per month
Backlinks boost your site's credibility and help you rank higher in search results.
This package includes:
Brainstorm of ideas
Writing a 600-word article.
Publication of this article in a media outlet with an inbound link.